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Soft Drinks

Soft drinks are now being increasingly marketed as an adult option, with our stock of premium brands such as Frobishers and Big Tom appealing to the health conscious and lunch-trade consumer.  Over 50% of adults would drink soft drinks more often if there was more choice, so improving your offering of soft drinks can encourage dwell time, and of course spending. Innovation in this category is the key to success.

Postmix

Postmix

Postmix soft drinks are still the most popular drink within this category, offering you great profit opportunities as a mixer with spirits or a straight pour over ice in branded glassware.

Mixers & Juices

Mixers & Juices

With over half of all soft drinks purchased being used as a mixer with a spirit, Postmix products which are dispensed at the bar and baby juices are still the core product of this sector. Also, with just under half of all soft drinks consumed being of a low calorie variety this is also a consideration when stocking your bar.

Premium Soft Drinks

Premium Soft Drinks

With health awareness growing, now more than ever people are carefully considering what they consume, so fruit based presses and smoothies are becoming increasingly popular. This along with the chic packaging of the more exclusive offerings into this market has given rise to a new more mature soft drinks market, with people actively seeking out these products in licensed premises. It is important to create a sense of occasion - soft drinks no longer have to feel second best to alcohol.

Energy & Stimulation

Energy & Stimulation

These drinks are divided into two categories, energy drinks, which are designed to aid hydration, and stimulants, which usually contain 'pick-me-ups' such as caffeine. For consumers looking to mix an energy drink with a spirit, you may wish to try an alternative to the premium brands which can create higher margins.

Water

Water

There are several different types of water; mineral water; spring water; sparkling or still. Water is an essential part of the food trade, as water is now widely expected at the dinner table. Providing options such as variations of size from single serving to bigger bottles to be shared between larger groups can create a valuable income stream.

  • Soft Drinks
  • Soft Drinks
  • Soft Drinks
  • Soft Drinks
  • Soft Drinks
  • Soft Drinks
  • Soft Drinks
  • Soft Drinks
  • Soft Drinks