Premium Packaged Lager
Premium Packaged lager accounts for more than a fifth of the On Trade Premium lager market. These products can be divided into four main groups. Lighter Tasting; offering an easy-drinking option, for example Sol or Corona. Stronger Tasting; offering a recognisable choice including well known draught brands like Stella or Grolsch. Speciality Lagers; often defined by brand provenance, and typically associated with specific venues. For example, Tsing Tao or Tiger. Lastly, Innovation Lagers; these brands are viewed as exclusive and unusual and appeal to lager aficionados who want to demonstrate that they set trends. The type of products suitable to obtain the best return from your customers can be determined by your clientele.