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Visitor Centre

Lacons museum & shop

Opening Times

Wednesday & Thursday     12:00pm - 2:00pm

Our visitor centre allows visitors to fully immerse themselves in the rich history of Lacons Brewery. In the courtyard on Main Cross Road in Great Yarmouth, right next to the brewery, we have a museum teeming with Lacons memorabilia - each item with it's own story; a shop where you can buy merchandise and ales direct from the brewery.

The Museum The Museum

An extensive range of artefacts and memorabilia awaits our visitors. The collection maps the rich journey from the establishment of Lacons in 1760 in Great Yarmouth’s medieval rows, through to its successful move into a purpose built brewery that had foundations laid in June 1895. Many collectors and enthusiasts have donated countless hours and objects which showcase the great achievements of the brewery and its public houses over 250 years.

Explore through old recipe books, pub signage carrying the iconic falcon emblem and original bottles that surprisingly still remain unopened some 60 years since production. Photographs and stories from the past help paint the unique dynasty of Lacons.

Further to the history of Lacons Brewery, the museum also exhibits awards from the rebirth in 2013 to present day, giving the visitor a view of the 'Lacons of today'.

The Museum

The Shop The Shop

Buy Lacons bottled beers from our range including the award-winning Lacons Encore and our craft beers Steam and Quell. Available in single bottles, by the case or in gift packs of three. At selected times of year we'll also have mini-tins of our seasonal beer available - you can also pre-order these via our online shop.

For giftware or the hardcore Lacons drinker, we have a range of merch available including hoodies, t-shirts, polos and souvenirs such as Lacons branded cards, bottle openers and mugs.

A select offering of exclusive wines from around the world are also available instore from our wine merchant arm, Burroughs.

The Shop