In the 1960s, Lacons was taken over by a giant metropolitan brewer who decided to shut the brewery down. In 2013, we reclaimed our independence and started brewing again.
On May 21st, 2013, we called the National Yeast Bank to awaken eight original Lacons yeast strains that had been dormant for almost half a century. Today, we brew with these ancient strains endowing all our new beer with centuries of brewing heritage.
It’s the magic in the yeast that makes our beers so unique. We have won over 130 awards internationally and nationally, reflecting how much we pride ourselves on quality, consistency, and innovation.
We brew all our beers with the finest quality Norfolk malted Barley supplied by Crisp Maltings, the No 1 independent maltster in Great Britain.
Brand Timeline
With pride for our heritage, we continue to embrace the old and the new.
Established in 1760 Lacons beers were branded with the original falcon crest belonging to the Lacons family. This was the case up until the big buy-out by Whitbread Brewery in the 1960’s who then closed Lacons down after just two years.
In 2013 we reclaimed our independence and the Falcon crest was evolved to represent the bird coming into land, symbolising the return of Lacons Brewery after 45 years. This remains part of our historic branding and is recognised by so many and remains associated with our Aged and Seasonal beers.
Above all else, we are and always have been a forward-looking business, and 2020 is the time for our core range to springboard into the modern era with a bold and beautiful new look
Check out our virtual tour
We are a forward-thinking business. Plunge into our history through our 360° Virtual Tour. It’s always better to show, than simply tell.
Crack open a beer to explore our extensive collection of brewery memorabilia, discover about our heritage and even watch an original brewery tour from 1957.
Sit back and enjoy your Virtual Tour!
Tips:
- Click on the tags to find out more information.
- Use your mouse or finger to click on the white circles to move you forward, & use your cursor keys to look around.
- Use the dollhouse icon at the bottom of the window to find your bearings.
- Pinch and zoom on tablets.
- If you click a link, use the back button to return to the tour.